The evolution of a simpler and more distinctive identity for Your Embroidery Services Ltd. as we move into 2021
We begin the NEW YEAR with a refined new group look.
Building on our incredible heritage – a major change to our Brand is the introduction of a new icon.
The rebrand see YES overhaul its image while staying true to its heritage and customer base, with a fresh approach to typography and renewed colour palette. YES has come full circle, renamed but still using the familiar cyan in a more subtle way.
The fresh approach to our image, in the form of the two fluid arc shapes see the company overhaul the linear image of the retro globe with a new contemporary design which addresses 25 years in business and our heightened sense of direction, as we move into 2021, creating a unified personality and complementing our digital presence.
When ‘engineering meets art’, we used five iconic colours to identify our main product areas, over the coming months, YES GROUP’s new identity will propagate across our new website, artfully bringing together our specialist products and technology.
Customers increasingly expect products and servicers to meet their needs and we certainly aim to keep all our customers up to date.
We have redesigned and developed the YES website with better access to information, when customers require it. Designed by sectors, the flow of content also includes a Knowledge hub giving our customers 24-hour problem solving, with bit sized videos and how-to technical information.
We plan to publish lots of editorial content across a range of media and digital outlets. You will be invited to join our online presentations, chats, and creative live demonstrations and group seminars.
So, watch for big announcements!
Firstly, and most importantly we will focus on our Products and Services:
- What’s New 2021
- Developing Product Brands where ‘engineering meets art’
- Fresh approach to computer-generated patterns and imagery applied to textiles and garment printing
- How to grow your business reach, so much more…
We invite you to look at our brand new website, and return frequently…
CONTACT Beverley Hill
COMPANY YES GROUP
PHONE 01623 863343